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WHY VIDEO MARKETING IS IMPORTANT
Brands
need a video marketing strategy — this concept isn't new.
What has changed is how important video has become on
every platform and channel.
Video
is not any longer only one piece of your overall marketing
plan. It's central to your outreach and campaign efforts …
especially your social strategy.
Here are just a couple of the highlights:
The first and only golden rule about branding is this:
it's to be authentic. You can’t sell lies. You can’t sell
what you hope you'll someday be. Build your identity by
establishing brand-defining keywords and using these words
to shape the corporate voice, tone, and aesthetic.
75 Million people within the U.S. watch online videos a
day.
Merely mentioning the word 'video' in an email
subject line, the click-through rate increased by 13%.
Nearly 50% of all video is watched on a mobile device.
By 2019, internet video traffic will account for 80% of
all consumer Internet traffic Videos up to 2 minutes long
get the foremost engagement.
Why do you have to specialise in
video marketing
today?
The last few years saw a surge within the popularity of
video as a content marketing format.
Specifically, in 2017, video rise to the highest of your
marketing tactic list. Video as a tactic was likely
streamlined by your creative team as a one-to-many
awareness play, with many specialise in expensive
production and tiny analysis to point out for it.
2018 and 2019 transformed video from a singular marketing
tactic to a whole business strategy.
Today, video may be a holistic business approach, meaning
video content should be produced by all teams during a
conversational, actionable, and measurable way.
It is often difficult starting conversations, especially
if your business remains new, and most of the people don't
realize it. However, that shouldn’t be the case if you
create a promotional video. Studies show that it always
moves people from being sceptics to acquaintances, and
albeit they're chilling reception, there's not an ideal
way of welcoming prospective clients to your business if
it’s not with a professionally shot and documented video
clip.
Google owns YouTube, which in itself means tons to
marketers who use videos to speak their messages. There
are varying statistics regarding what percentage times
more an internet site with embedded videos gets exposure,
but most put this figure above 50 times. The trick here is
that when you've got a video, optimize it with SEO
friendly titles, descriptions and therefore the first page
within the SERPs are going to be yours for the taking.
The internet may be a crowded place, and winning the eye
of most are a true hassle. However, with videos, marketing
your business, products or services doesn't end with
communicating visually. Studies also show that folks
remember what they watch better than the items they
examine online.
The reasons why marketers should start using videos are
innumerable. A bonus tip is that it's become a strong way
of getting more leads through email marketing. the ideas
explored during this post should assist you rock your
campaign.
Given the recognition of video among the typical user,
it's no surprise brands are becoming a better ROI out of
their video marketing strategy than other strategies in
their marketing mix. Statistics just like the following
prove why video is important for social media
marketing:
90 percent of users have found a product
video useful in making a sale (Hubspot)
Video can increase landing page conversions by up to 80
percent (Unbounce)
64 percent of individuals are more likely to shop for a
product after watching a video (Hubspot)
Many companies use videos to elucidate
features and benefits of their products or services.
instead of counting on a salesman to urge this information
in-store, users catch on directly from the company—and
instantly. Most consumers today compare brands and
products before making a sale. Giving the maximum amount
information to the buyer, in easy to consume packaging
like videos looks like a no brainer.
Most social media sites—YouTube, Facebook, Twitter,
LinkedIn and Instagram—offer brands the choice to ‘go
live.’ Live Streaming is revolutionizing the way we create
and consume content. All platforms allow brands and
consumers to interact in real time, and creators can’t
edit mistakes. This vulnerability goes an extended way in
establishing trust with the buyer.
Brands also are ready to provides a behind-the-scenes look
to consumers, creating relationships like never before.
